If you want an officially licensed Mario, Luigi, Yoshi, Link or Animal Crossing costume, you are buying from Disguise whether you noticed the brand name or not. Disguise holds the global Nintendo costume licence and extended it in a multi year worldwide agreement announced in August 2023, covering Super Mario, The Legend of Zelda and Animal Crossing across EMEA, Latin America and Australia and New Zealand as well as North America.

That is the single most useful thing to know about this company, because it reframes the question. For Nintendo characters you are not choosing between brands. You are choosing which Disguise costume to buy, and the prices across their range run from roughly $36 to $180 for products that look superficially similar in a thumbnail.

So this Disguise costumes review starts with five actual products and what each one really contains, then explains the tier system those products sit inside. There are also two quirks worth money: their size pricing does not behave the way you would expect, and a lot of their best ratings carry a label most shoppers never read.

Who Disguise is and who owns it

Disguise is based in San Diego, California, and has been a major Halloween costume and decor manufacturer for years, holding licences across Disney, Marvel, Mattel and Nintendo alongside its own non licensed designs. It has won six Licensee of the Year awards from the Licensing Industry Merchandisers' Association, which is a trade body award rather than a quality rating but does reflect how seriously the licensors take it.

In April 2018 it was acquired by JAKKS Pacific, the publicly listed toy company trading as JAKK on the NASDAQ, and it now operates as the costume division of that business. The purchase price was not disclosed. Tara Cortner is President and General Manager of the division.

Unlike its closest competitor, Disguise has not been through bankruptcy, and a search of the CPSC recall database returns no Disguise costume recalls. That is worth stating plainly because it is a genuine positive, and in a category where recalls do happen it is not something every brand can claim.

Super Mario Luigi Deluxe, child

$35.67 in size 4-6, $42.88 in size 7-8, $37.56 in size 10-12.

The entry point to the Nintendo range and the most sensible purchase in this review. You get the jumpsuit, the hat and the moustache, in 100% polyester. That is the whole costume, and for Luigi it is genuinely enough, because the character is a colour, a hat and a moustache.

Look at those three prices again, because they are from the same listing on the same day. The size 7-8 costs more than the size 10-12. You are paying $5.32 more for less fabric.

It holds 4.6 out of 5 from 33 ratings, with 29 of those at five stars. Before you lean on that number, see the section on review labels below, because the visible reviews on this product are flagged as incentivised.

Practical note: no shoes and no gloves at this tier. Mario and Luigi both wear white gloves, and if you want them you are buying them separately, which can easily add another ten dollars and close the gap to a higher tier.

Super Mario Yoshi Deluxe, child

$46.46 in size 7-8, $54.99 in size 10-12, with Small listed at $52.98 and out of stock.

A more interesting construction and a more honest illustration of what Deluxe means on a non humanoid character. You get a green jumpsuit with an attached tail, an inflatable red shell, and the Yoshi character headpiece. Polyester throughout. Socks are not included and the character needs them, so budget accordingly.

The inflatable shell is the part to think about. Inflatable costume elements hold their shape beautifully in photographs and have two practical issues: they need somewhere to store the air once deflated, and they puncture. Before Halloween night, inflate it fully and leave it a few hours to check it holds. A slow leak found in advance is a return. A slow leak found at a party is a flat Yoshi.

The rating here is more informative than the Luigi's: 4 out of 5 from 31 ratings, and the distribution is split. Nineteen five star, four four star, one three star, two two star and five one star. Sixteen percent at one star on a children's costume is worth noticing, and it sits alongside genuinely enthusiastic reviews praising the build quality. Read the one star reviews on the specific size you want before ordering.

Care instructions are specific and worth following: hand wash cold, no bleach, line dry, cool iron only if needed, and explicitly do not dry clean.

Super Mario Mario Deluxe, adult

$59.99 in Medium, $69.85 in Large and X-Large, $69.99 in XX-Large with free shipping.

The adult version, and the best reviewed product in this review at 4.9 out of 5 from 34 ratings with 21 written reviews, 94 percent of them five star. You get the jumpsuit, hat, gloves and moustache in 100% polyester, so unlike the child Luigi the gloves are included here.

Reviewers describe the fit as true to size with stretch in the material, which for an adult costume is unusually reassuring and is the opposite of what people expect from this category. Comments focus on fit and build quality rather than appearance.

One thing to check: a third party seller lists the same 2XL at $69.34 plus $10.49 shipping, which works out higher than buying it with free shipping at $69.99. On costume listings the headline price and the delivered price frequently disagree, and the cheaper number is often the more expensive purchase.

Belle Prestige, child 4-6

$91.26, frequently out of stock.

A step into the Prestige tier, at more than double the Luigi Deluxe, and it is worth seeing exactly what the extra money buys. You get a dress with a petticoat and glittered character art, a Belle character cameo, and a matching headpiece. No shoes and no wand.

Unusually for this category, the fabric composition is published in full: the dress body is 100% polyester, the overlays and peplum are 100% nylon, and the choker is 53% nylon and 47% metallic. That transparency is a genuine mark in Disguise's favour, and it is the thing to look for when deciding whether a Prestige item is worth the premium. A listing that tells you the composition is a listing where someone has thought about the garment.

Two warnings. Care is spot clean only. On a child's costume, which will meet food, grass and mud, spot clean only is a real constraint and you should decide now whether you can live with it.

And on sizing, the single review on this listing is instructive in the other direction from most costume reviews. The buyer's daughter was a size 6 and they bought the 7-8, noting it runs big and they wanted room to grow. Disguise sizing more often runs generous than tight, which is the reverse of its main competitor, so the usual advice to size up does not automatically apply here.

Belle Ultra Prestige, adult

$179.97 plus $10.49 shipping, sold through a third party seller.

The top of the range, and the listing that illustrates the risk at this end most clearly.

At the time of writing this product has zero ratings and zero reviews. More unusually, the product details, specifications and key features sections of the listing a

re empty. There is no published list of included pieces, no fabric composition and no care instructions on a $190 delivered purchase.

Contrast that with the $91 Belle Prestige child costume above, which publishes its nylon and polyester percentages down to the choker. Same brand, same character, twice the price, and far less information.

That does not mean the costume is bad. It means you cannot assess it, and at this price you should not have to guess. If you want an Ultra Prestige piece, email the retailer first and ask for the included pieces list, the fabric composition and the care instructions in writing before ordering. If they cannot supply it, that answers the question for you.

The four tier ladder, grounded in those products

Disguise runs four quality levels, and having seen real examples the differences are easier to describe honestly.

Classic

The bagged entry level. Printed detail, minimal pieces, built to be worn once. Fine for a school dress up day.

Deluxe

Where the Luigi, Yoshi and adult Mario above sit, between roughly $36 and $70. Proper jumpsuits, character headpieces, structural elements like Yoshi's shell and tail, and in the adult version gloves included. For most buyers, most of the time, this is the right tier and the value is good.

Prestige

The $91 Belle child costume. More layers, petticoats, applied detail, published fabric composition, and often spot clean only care. The step up is real and so is the price, roughly doubling from Deluxe.

Ultra Prestige

The $180 adult Belle. Positioned as the showpiece. On the evidence available it is also the tier where listings are thinnest on information and reviews are scarcest, which means you are paying the most for the least certainty.

The useful rule across all four: the gap between Classic and Deluxe is worth paying for almost every time. The gap between Prestige and Ultra Prestige is the one to interrogate before you spend.

The size pricing quirk worth two minutes

This is specific to Disguise listings and genuinely saves money.

Costume prices do not rise with size the way clothing prices do. On the Luigi, size 7-8 at $42.88 costs more than size 10-12 at $37.56. On the Yoshi, the out of stock Small at $52.98 sits above the 7-8 at $46.46. On the adult Mario, Large and X-Large are both $69.85 while XX-Large is $69.99, so three sizes sit within fourteen cents.

Why this happens is mundane: each size is a separate stock item with its own inventory position, and discounting runs per item rather than per product. It is not a pricing strategy, it is stock clearance showing through.

What to do with it: before adding to basket, click through every size on the dropdown and note the price. If the size above yours is cheaper, and your child is between sizes anyway, you have just been paid to buy the larger one. On a Disguise listing that is a frequent enough outcome to make the check worthwhile every time.

What Incentivized Review actually means

The Luigi costume holds 4.6 out of 5 and its visible reviews carry an Incentivized Review label. Most shoppers scroll straight past that label and it changes what the rating is worth.

An incentivised review is one the reviewer received something for: a free or discounted product, a gift card, or entry into a prize draw. The reviewer is not required to say anything positive, and the label exists precisely so platforms can disclose the arrangement. But people who were given a product review it more favourably than people who paid for it, consistently and measurably, and they are also far less likely to bother reviewing at all if they disliked it.

How to read a rating properly on any costume listing:

1. Compare the number of ratings to the number of written reviews. The Luigi has 33 ratings and 16 written reviews. The adult Mario has 34 ratings and 21 written reviews. More writing relative to rating generally means more engaged buyers.
2. Read the distribution, not the average. The Yoshi's 4 out of 5 hides sixteen percent at one star. The Luigi's 4.6 hides nine percent at one or two stars.
3. Filter to the lowest ratings and read those first. They are almost never incentivised.
4. Check whether reviews are for your size. Several of these listings share reviews across sizes, and a fit complaint about the 4-6 tells you nothing about the 10-12.
5. Discount any rating built on fewer than about ten ratings entirely. The Belle Prestige child costume's 5 out of 5 comes from one review written in 2017.

Sizing: Disguise tends to run the other way

A useful brand specific point. The received wisdom in costumes is to size up, because most costume brands cut small. Disguise reviewers more often report the opposite, with the Belle Prestige buyer noting the 7-8 runs big and adult Mario buyers describing true to size with stretch.

That does not mean size down automatically. It means the default advice does not transfer, and you should buy on the published measurements rather than on a rule of thumb.

1. Use the measurement chart, not the age. The Belle Prestige 4-6 is specified at 39 to 50 lbs and 3 feet 3 inches to 4 feet 1 inch, which is a wide band covering several ages.

2. Measure the child's chest, waist and height and match the numbers. Children of the same age differ by far more than the size labels suggest.

3. If you are buying ahead for growth, remember that a costume bought a size large for next year will be worn once this year looking slightly large, which is usually fine on a princess dress and looks wrong on a fitted jumpsuit.

4. On inflatable or structured pieces like Yoshi's shell, the fit of the rigid element matters more than the jumpsuit and does not stretch.

Safety in this category

Disguise itself has a clean recall record, which is the main point. The category does not, and the risks are worth knowing because they are not the ones most parents expect.

Costumes are not regulated as children's sleepwear in the United States. Sleepwear falls under 16 CFR Parts 1615 and 1616, where garments must be flame resistant and self extinguish. Costumes fall under the general wearing apparel rule, 16 CFR Part 1610, which bars only fabrics classed as dangerously flammable. A compliant costume is one that is not dangerously flammable, which is a weaker promise than most people assume from the words on the packet.

The more current risk in this category is chemical rather than flammability. In 2026 the CPSC recalled children's costumes sold on Amazon by a third party seller for violating the federal phthalates ban, advising consumers to destroy the product rather than return it. Phthalates are plasticisers used to soften PVC, and they turn up in the shiny vinyl elements of cheap costumes.

Practical response:

1. Buy licensed costumes from the licence holder. Brands with real licences have compliance obligations to the licensor as well as to regulators, which is one of the better arguments for Disguise over an unbranded listing.
2. Be wary of marketplace listings from unfamiliar sellers, which is where the phthalate recalls have concentrated.
3. Keep all costumes away from naked flames, and use battery tea lights in pumpkins rather than candles.
4. Treat wigs and synthetic hair as the most flammable component of any outfit.

Is Disguise worth it?

On the Nintendo licence the question is largely academic, because for an officially licensed Mario or Zelda costume Disguise is the manufacturer. The practical question is which tier, and the five products above answer it fairly clearly.

The Deluxe tier between roughly $36 and $70 is where this brand is strongest and where the value sits. The adult Mario at $59.99 to $69.99 with a 4.9 rating across 34 ratings is the standout purchase in this review. Prestige at around $91 is a real step up with published fabric composition, bought at the cost of spot clean only care. Ultra Prestige at $180 is the tier to question, because it currently offers the least information and the fewest reviews at the highest price.

Do three things before ordering anything from this brand. Click through every size and check the price, because the middle size is often dearest. Read the one star reviews on your size rather than the average. And if a listing has no fabric composition and no reviews, ask for both in writing before you spend $180 on it.