More and more companies realize the value of having their own YouTube channel for business purposes. From product videos and tutorials to influencer reviews, YouTube offers numerous opportunities to expand your brand presence and increase customer loyalty. Even small and medium-sized companies can do video marketing on YouTube without a large advertising budget. Your YouTube community not only helps you generate more likes and clicks but also helps you spread your content beyond your own network. However, the competition for viewers’ attention on YouTube is enormous: more than 400 hours of video are uploaded to the platform every minute. You have to give viewers a good reason to come back to your channel and keep your followers happy with fresh, relevant videos.
Why are YouTube subscribers important at all?
You don’t necessarily need subscribers to generate video views on YouTube, as good (and optimized) videos also show up in YouTube search and even Google search. Nevertheless, many subscribers are very useful, as they are automatically informed about new videos and a good part of them regularly stop by the channel. You have, so to speak, regular viewers who watch a relatively large number of videos from your own channel. Similar to the regular readers on a blog. Besides, a larger number of subscribers is also an important indicator for new viewers. If you get to a video whose channel has only ten subscribers, it doesn’t make a good impression. Many think the videos aren’t great when there are so few subscribers. If, on the other hand, the channel has three-digit or even four-digit subscriber numbers, then there is more trust on the part of new visitors. This ensures more video views and also ensures that even more viewers click on the subscription button. As the number of subscribers increases, it becomes easier to find new subscribers. But to do this, you first have to find the first 100 subscribers at the beginning.
10 tips to gain subscribers on YouTube
Post helpful content
Content that helps your audience is more likely to be viewed and shared. You will motivate your audience to keep coming back to your channel and increase trust in your expertise. Put yourself in your target audience’s shoes: What problems are they driving them? Create video content that provides clear solutions to these problems while familiarizing your viewers with your offering. The most popular formats for YouTube videos are:
- Video tutorials / how-to videos
- Product reviews
- Educational videos
- Question and answer videos
No matter what type of video you choose, building a relationship with your viewers is important. Your goal is to list your company as a competent solution provider without taking off a sales pitch.
Post your videos regularly
When you publish it, what kind of your video and where you post it are important factors that will affect your brand perception. One of the most important YouTube tips: post your videos at regular intervals, e.g., B. Once a week on Wednesday morning. So your YouTube subscribers always know when they can expect new content. That strengthens the relationship with your followers. On the other hand, those who only post content sporadically risk being forgotten. Consistency is also important when choosing a topic. Find your niche – a narrow topic that you are the expert on. Adjust all videos specifically to this topic. This is how you signal to the algorithm where you are to be classified. When you talk about skateboards today and trees tomorrow, it’s confusing not only for YouTube but also for your audience. That’s not to say you can’t experiment with different content to find out what works best with your audience. Just that you should do it slowly.
Create personalized content
In order to reach your audience, you need to know exactly what your target audience is interested in. The video content created must meet the expectations of your viewers. Therefore, do some research in advance:
- How does your target audience use the platform you have chosen?
- What problems does your target group struggle with?
- What added value can your videos add to solving these problems?
The findings of your research form the basis for your video content. The effective presentation of this content usually requires a little practice. Play around with different aspects to see which type of content is generating the most YouTube clicks:
- Title – What type of headline will appeal to your audience best?
- Thumbnail – Are there certain titles that seem more effective here?
- Video Length – How long is your target audience’s attention span?
- Context – How much background information do your viewers need?
- Beginning and Ending – How do you get your viewers interested at the beginning of a video and motivate them to join your YouTube community at the end?
- Video Style – What type of video will appeal to your audience best?
- Music, Callouts, and Other Elements – Can They Make Your Videos More Attractive?
- Release time and channel – when and where can you best reach your target audience?
Ask your viewers to subscribe to your channel.
Sometimes your audience just needs a little reminder. The big red button for subscribing cannot be overlooked. But you might also want to point out the bell next to it, which activates the notification function for your new videos. Very easily. Does this tip sound too much like sales to you? It is a reminder that you are providing valuable content – you are simply making it easier for your viewers to keep up to date with your work. Are you already doing this? Remember to show why your channel is worth subscribing to. And make sure to top it up when you’ve just scored (e.g., right after providing new and useful information or making your audience laugh). But don’t overdo it or you risk scare people off.
Interact with your audience.
When you develop relationships with your viewers, the chances increase that they will want to keep watching your work. Respond to comments. Follow their channels as well. Sure, it’s exciting when a famous YouTuber comments on your video. Form a community of like-minded people and encourage each other. (Yes, I’m talking about the shine theory.) And once you’re on the air, your audience will be contributing loads of free content ideas for your next video. Don’t worry. You don’t have to take them all.
Embed your videos on your website or blog
This is a clear win-win way because embedding videos on your website can improve your website’s search rankings with the Google algorithm. And for YouTube subscribers, showcase your video right where the people who are most likely to be interested in it are already looking for it.
Playlists are a great way to increase the playback times on your channel. They also motivate people to click subscribe because they have their best content in one place. (Or similar content in several places). Treats your YouTube playlists like TV series. It works like binge-watching – if people want to be notified of the sequel at the end of the series, they’ll subscribe.
Run a competition
If you’re looking to increase your engagement in the short term or just feel like you’re stuck on a plateau of subscriber numbers, check out our guide to running a YouTube contest. Key Steps: Pick a price that means your audience and encourage viewers to subscribe to your channel and turn on the notification feature in order to participate.
Also Read: What is digital marketing and how To Learn?
Celebrate special subscriber numbers
Everyone loves round numbers. Celebrate this and say thank you to all of the people who helped make it happen. Rewards your followers with some memorial gifts and a special video.
End your videos with a hint
Subscribing to a YouTube channel is an act of anticipation. Viewers who have just discovered what your brand is about will be ready for more if you’ve done your job well. Make it clear why you can’t miss it, and it is the most organic way to get people to click the subscribe button. Of course, this assumes that you have your content schedule under control and know what’s next.
If you follow these YouTube tips, you will be well on your way to building a lucrative marketing channel. This article gives you 10 practical tips on making good YouTube videos, promoting your YouTube channel, and building a loyal YouTube community. Now give it a try!